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All times CT

Wednesday February 24, 2021
2:00pm Earshot! Distro: Getting Your Music to College/Community Stations


For this panel only, CLICK HERE TO REGISTER.

Join us for this 60 minute session on the new Earshot Digital Distribution System! You'll learn about best practices to get your music into the hands of campus/community stations and see an actual demonstration on how to use the distro system as an artist/label/distributor. Bring your questions, we'll end the session with Q&A. Tens of thousands of musicians, artists and labels across Canada will have a new, environmentally friendly way to distribute their music to stations. 

Did you know that SaskMusic members can get up to a $300 upload credit with the Earshot Digital Distribution System right now? SaskMusic members can find the information in the Backstage area of the website once you're logged in. Additionally, members can request their access codes by emailing All our members are invited to upload their entire back catalogue of releases into the system for discovery by community radio.

Saturday February 27  2021
10:00am Fostering Community in Music

Panelists: Marvin Chan, Trifecta Sound Co (moderator); Eliza Doyle, CAMP; Sheryl Kimbley, Voices of the North; Lenore Maier, Grey Records/Manitou Bougaloo Panelist bios

Join innovative thinkers and community builders from across the province as they discuss the importance of fostering community within their networks, while discussing how their actions help fill the needs of a growing music scene.

11:00am Artist Teams: How to Build Yours

Panelists: Susan Busse, Susan Busse PR (moderator); Matt Maw, Red Music Rising; Dan Hand, Inside Pocket; Neena Sharma, URBNET Panelist bios

Building a team can provide much-needed support and guidance in an artist’s career. Take a closer look at the distinct roles of an artist’s team and what each member is looking for when they take on new acts.

12:00pm The Hunt For Radio Play

Panelists: Hayley Muir, CJSW 90.9 (moderator); Paul Tuch, Nielsen Music (now known as MRC Data); Amanda Kingsland, Country 101.1FM Ottawa/Girl Power Hour; Kimberly Sinclair, Spincount Panelist bios

Even with streaming on the rise, radio continues to be one of the biggest drivers of music discovery. We’ll hear from reps of both commercial and community radio and find out more about radio tracking and how charting numbers work.

Sunday February 28 2021
10:00am How to Not Screw Up Your Album Release

Panelists: Niko Stratis, Switchblade Music Group (moderator); David 'Click' Cox, CLK Creative Works; Colleen Krueger, Flemish Eye Records; Crystal Shawanda, New Sun Music Panelist bios

There are a lot of things to think about before you release music into the world, from the leadup to roll out. In this session we’ll dissect best practices to ensure your music gets heard.

11:00am Creating Social Content Without Losing Your Mind

Panelists: Elsa Gebremichael, Wild Black (moderator); Melissa Vincent, Pigeon Row; Vanessa Cito, Reach; Adam Kreeft, School Night/Merch Tent Panelist bios

There’s a lot of pressure on artists to be actively producing engaging content. We’ll discuss best practices for making, posting, and sharing content in an impactful way that also promotes audience growth.


12:00pm TikTok and the Musician

Presenter: Kurt Dahl, Entertainment Lawyer Panelist bios

Join entertainment lawyer and SaskMusic President, Kurt Dahl for this deep dive into TikTok, as he breaks down what musicians need to know, how royalties work and how the platform is impacting the industry as a whole.


1:00pm Export: UK Markets

Panelists: Danny Keir, Enki Music (moderator); Pip Newby, Friends Vs Records; Feedy Frizzi, MBF Music; Sinead Mills, Practice Music; Brad Kulsic, Singing Light Music. Panelist bios

Join an assortment of international delegates as they take a deep dive into the specifics of UK markets in a post-COVID and BREXIT landscape.


2:00pm Export: International Showcasing

Panelists: Danny Keir, Enki Music (moderator); Stevie Smith, Americana UK; Adele Slater, Paradigm Agency; Charles Watson, Musician; 

Ben Coleman, Greenman/Glasto. Panelist bios

Join an assortment of international delegates as they dissect the world of international showcasing opportunities.

Monday March 8 2021
7:00pm Women in Music Sask panel & group discussion

Panelists: Marian Donnelly, Creative City Centre (moderator); Jill Mack, Jill Mack Recordings; Rebecca Windjack, Birthday Cake Media; Trisha Carter, CIMA: Andrea An, artist/photographer; Denise Valle, artist. 

Join us on International Women's Day, March 8/2021, as we host an interactive meeting that will begin with a panel of creative professionals discussing topics of interest to women working in music. This will be an informal, interactive conversation with some starting discussion points (pandemic-related, recording/releasing music, creativity, parenthood, etc) with space to respond to attendee thoughts and questions.

Following the panel, we’ll have an open chat opportunity intended to help women from around the province learn more about each other and share information. 'Cameras and microphones on' during the chat portion will be optional, or attendees can stay in observer mode. 


Through this event we hope to celebrate and amplify Saskatchewan female artists. We intend an inclusive definition of “woman” and “female” and welcome trans women, genderqueer women, and non-binary people to participate in this, and all of our programming.

Please register your attendance for this event.


Register once, and receive a password to access all our 2022 Very Prairie panels.

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Very Prairie 2021 is a multi-day virtual music summit focused on career growth, business development and best practices. We'll play host to national and international representatives as we dive into an array of topics.

We encourage musicians and industry at any stage of their career to attend, learn and share.

We respectfully acknowledge that Very Prairie encompasses artists and industry who live and work on territories of Treaties 2, 4, 5, 6, 8 and 10, and the traditional lands of First Nations and Métis people.

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